Baby Blocks – A New Mobile Interactive Incentive Program For Expectant Mothers Is Now Available To Help Pregnant Women And New Parents With Prenatal And Well-Baby Care

Generic Phone Image - Do whats Best_

Women who enroll in Baby Blocks can earn rewards for completing prenatal, postpartum and healthy-baby appointments. Users access interactive “baby blocks” via the mobile web app on their iPhones and Android smartphones that shows their prenatal visits, and opportunities to earn rewards for following a prenatal and postnatal visit schedule. Users receive email appointment alerts and wellness-related text messages, connect directly with maternity nurses and earn rewards for keeping the appointments, including rewards such as gift cards to retail outlets and maternity-related items such as teething rings, diaper bags, and thermometers.

 

More than 11 percent of the babies born nationwide last year were considered premature, earning the nation a “C” grade according to a new March of Dimes report. Full-term deliveries are important for the health of babies and mothers, considering births before 37 weeks of pregnancy account for 35 percent of all infant deaths, according to the CDC.

Welcom to Baby Blocks - Photo

New tools, including myriad mobile apps, are helping pregnant women and new parents with prenatal and postnatal care. For instance, UnitedHealthcare’s Baby BlocksTM is a  mobile incentive program now available to Medicaid beneficiaries in 14 states and people enrolled in employer-sponsored health plans. Users access interactive “baby blocks” via the app on their iPhones and Android smartphones that show their prenatal visit. Users can then earn rewards for following a prenatal- and postnatal-visit schedule, including gift cards, toys and diapers.

Encouraging a healthy and full-term pregnancy is the responsibility of parents and health professionals, and technology is helping make that possible. The last few weeks of pregnancy for many mothers can seem endless and often uncomfortable. But expectant parents should take the opportunity to learn just how important the last few remaining weeks are for their baby’s development and health.

National Prematurity Awareness Month: A Time to Talk About the Risks Associated with Delivering Babies Before 39 Weeks

By: Sam Ho, M.D., chief medical officer, UnitedHealthcare

November is National Prematurity Awareness Month, an ideal time for families nationwide to think about the health of expectant mothers and babies, and to raise awareness of and increase safe and healthy pregnancies and deliveries.

One out of eight babies nationwide each year is born premature, according to the Centers for Disease Control & Prevention. Premature births represent a small percentage of all births; however, these infants comprise a large proportion of all infant deaths.

 

Appropriate prenatal and postnatal care is critically important for mothers’ and babies’ health. It is also important for mothers and families to understand the risks associated with elective deliveries before 39 weeks of gestation and their potential impact on infant health. The American College of Obstetricians and Gynecologists (ACOG) defines full-term as 39 weeks and advises against elective deliveries before that.

 

The potential complications involved with elective childbirth before 39 weeks are very real, yet some first-time mothers may be unaware of the risks. Babies born before 39 weeks are more likely to have respiratory problems and developmental delays, according to numerous published studies.

 

A review of claims data by UnitedHealthcare showed that 48 percent of newborns admitted to the neonatal intensive care unit (NICU) at select hospitals were from scheduled admissions for delivery – many before 39 weeks of gestation. By being scheduled, or electively induced, these deliveries were prevented from progressing to full term. After sharing these findings, physicians and hospitals altered practice patterns and realized a 46-percent decrease in NICU admissions in the first three months.

 

The U.S. has the highest rate of preterm birth of any industrialized country. In 2013 more than 11 percent of births occurred before 37 week of gestation, earning the nation a “C” grade from the March of Dimes. Preterm birth and infant mortality rates have been improving in recent years, in part because of an effort to eliminate unnecessary deliveries before 39 weeks.

 

However, we need to do more. More than 1.3 million babies were delivered by cesarean section in 2011, with wide variation in C-section rates at hospitals nationwide, according to a new study from the University of Minnesota. The overall C-section rate was 33 percent, but the rate ranged between 19 and 48 percent at hospitals across the nation; the researchers could not identify evidence-based factors to explain the variation. C-section deliveries can carry a variety of risks, including infection, blood clots and problems in future pregnancies.

 

New tools, including myriad mobile apps, are helping pregnant women and new parents with prenatal and postnatal care. For instance, UnitedHealthcare’s Baby BlocksTM is a  mobile incentive program now available to Medicaid beneficiaries in 14 states and people enrolled in employer-sponsored health plans. Users access interactive “baby blocks” via the app on their iPhones and Android smartphones that show their prenatal visit. Users can then earn rewards for following a prenatal- and postnatal-visit schedule, including gift cards, toys and diapers.

Encouraging a healthy and full-term pregnancy is the responsibility of parents and health professionals, and technology is helping make that possible. The last few weeks of pregnancy for many mothers can seem endless and often uncomfortable. But expectant parents should take the opportunity to learn just how important the last few remaining weeks are for their baby’s development and health.

 

Take the Stress Out of Your Move

When you're planning a move, you'll have a long to-do list that is going to take up all of your time. From helping everyone to adjust in the process, whether it's your family or your staff, to making sure everything arrives safely where it needs to … [Continue reading]

Having a Bridal Party? 3 Ideas to Consider

Having a bridal party is a tradition that many women want to follow, but knowing what to do with your party when you’re about to get married can be difficult, especially if you’re on a budget. Still, there are some ideas that can work for pretty … [Continue reading]

Old-Fashioned Shaving is Still the Best

shaving

It is amazing how many men in today's world actually prefer the close shave they get from using the traditional wet-shaving "tools" from the days of their fathers and grandfathers. Shaving enthusiasts prefer that real barbershop shave and can get … [Continue reading]

Buying Jayhawk Apparel Online

adidas-kansas-jayhawk-basketball-jersey-13.gif

University of Kansas fans who want to show support for their sports teams will be delighted to find an online retailer that offers a variety of Jayhawk apparel. They can click here on the retailer's website to buy clothing and other items. Fans who … [Continue reading]

Types of Massages

There are few things in life that are very relaxing and rejuvenating  and one of those is a body massage. It is very common for the stresses of everyday life to build up in your system until it reaches toxic levels. The result of carrying around … [Continue reading]

Three Easy Ways to Lose Weight While You Cook

mommawannabe

Cooking can be a fun and rewarding hobby to take up by yourself or with friends and family, but what happens when a few of those indulgent meals cause you to gain some unwanted pounds? Not to worry, there are plenty of easy ways to lose weight while … [Continue reading]

How to Score Online Savings

ID-100146312

In this economy, every little bit counts. Whether you're struggling under a monthly budget or just trying to cut back on your expenses to enjoy a fuller, fatter wallet, here are seven ways to score online savings. 1: Search For Freebies The … [Continue reading]

The Benefits of Home Paternity Testing

confused girl

"Image courtesy of [stockimages / FreeDigitalPhotos.net". If a girl grows up not knowing if the man she calls Dad is actually her biological parent, some questions will always linger, and identify confusion could result.  In the new millennium, … [Continue reading]